Salem is the capital of Oregon, and it is located right in the center of the Willamette Valley, alongside the Willamette River. Since the city was formed in 1842, the Willamette River has been an important part of the region, creating opportunities for trade, travel and recreation. Today, the river forms the boundary between Marion and Polk counties which provides new opportunities for trade in the form of brick and mortar retail businesses. The Willamette River area of Salem is among some of the best areas in the city to start a new retail business or relocate your current business.

Salem Offers Many Opportunities For Retail Businesses

With a growing population, Salem is the second-largest city in the state after Portland. However, Salem isn’t small by any means. Being the principal city of the Salem Metropolitan Statistical Area, which has a combined population of more than 400,000, Salem draws shoppers from a wide area. This has created a boost in sales for retailers that has grown over the decades.

With that being said, there are certain areas of Salem that are better than others when it comes to operating a retail business. From the Willamette River area, to any of the local universities and community colleges, Salem has a lot to offer today’s retail business owner.

Let’s take a look at some of the top areas in Salem, Oregon for your retail business:

Neighborhood of West Salem. Located in Polk County on the western side of the Willamette River, the neighborhood of West Salem has experienced a small business revival of sorts lately. With retailers from a wide range of industries opening up shop in the city neighborhood of West Salem, commercial real estate prices have remained stable.

The Willamette River Area. With a variety of upscale shops, restaurants and cafes, the bustling Willamette River area is still the center of trade for the area. There have been many city and regulatory initiatives created to attract new retail business to the river area and they seem to be doing a very good job at it. With commercial property prices slightly higher than in other areas, the Willamette River area is still one of the best investments in the city.

Universities. Salem is home to Willamette University, Corban University and Chemeketa Community College. This draws in students and faculty from throughout the area and provides retailers and restaurants with a steady supply of potential customers. It’s as easy as opening your business within walking distance of the universities or near any of the major roads including Interstate 5, Oregon Route 99E, and Oregon Route 22.

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